2014 August - October
Global art installation in Tokyo, New York, San Francisco, Shanghai, Berlin, London and Paris
concept : thin thin thin
2014 fall - emmanuelle has created an installation for the launch of UNIQLO's autumn item, "extra fine merino". Beginning from Ginza flagship store then to other global flagship stores, such as Fifth Avenue NY, 311 Oxford Street London, and Paris Opera, it is a simultaneous global art installation in 6 countries to celebrate the beginning of autumn season.
Thin and long colorful threads, representing strands of merino yarn are made into three dimensional volumes that intersect inside the windows with mannequins positioned in between. The installation has started at Ginza flagship store, on the facade and the glass case. Inside the store, the main glass case uses 2,420 threads in 60 shades of colors to create volumes, radiating from the floor to the ceiling. The long thin lines cross and intersect three dimensionally, and the expressions of layered threads change as the view keep shifting. On the facade is a graphic interpretation of the thin merino yarn layered with white graphic lines on the front glass, intended to give depth to the window.