concept : Library
"CORAZYs" is a home interior store with a focus on four specific colors – orange, pink, green and blue. Approximately 150 types of items in four colors, and they are all "Made in Japan" quality. The concept of the first store to open in Omotesando is "library", filled with colorful stories. Like an experience of finding a novel form large collection of books, one will find a favorite item from colorful collections.
Large colorful books are arranged in shelves, like a library of colors. Although the store appears colorful when viewed from outside, the space inside is partitioned by large shelves colored in orange, pink, green and blue, creating a small world of four distinctive colors. Standing between shelves of pink for example, the higher shelves are filled with books in different shades of pink, and below are filled with diverse range of home interior items in different materials of pink. Each item holds a special story, like taking a novel in hand in the library. In addition, the world of four colors is connected through the opening of the shelves layering colors in front and behind, to enjoy the space wrapped in full range of colors.
Every library is filled with full of stories. CORAZYs wishes to provide excitement in the day-to-day life, a sense of fulfillment, a sense of security, and to expand the sense of well-being. Putting together its wish to the "library", its aim is to create a store where one wants to visit frequently to meet with favorite item, like encountering with a precious book in the library.
concept : a miniature colorful town
"Mama smile" is an indoor playground facility for families located inside the shopping mall. Emmanuelle developed a new brand concept and the interior design, a new family facility has opened in Mito composed of a playground and a day nursery. Although located inside the shopping mall, it gives a sense of security like being in a comfortable home.
Entrance to the playground has a cut-out opening on a white wall, like a shape of a house drawn by a small child. Behind the opening is a colorful world, with houses in 7 colors in the shades of yellow, pink, green, and blue. It is like a miniature town for visitors, with a feeling of being inside a comfortable home.
The layout does not give a full view the whole playground, with the colorful houses dividing the space, it encourages curiosities to discover from the gap of the back alleys and between the houses. In addition, it is hoped that the colorful space will help with the growth of the mind of the child from the viewpoint of "iro-iku" (iro-iku is a Japanese word, which describes a method of using the effect of color to bring up "concentration", "imagination" and "communication" of a child).
Playground is composed of several areas of different functions. "Area for Everyone (minna-no-hiroba)" is available for various events such as birthday parties, "Area for events (ibento-hiroba)" for game and dance events, the area with air jumper equipments give space for children to run around, and the "Area for Crawling (hai-hai-hiroba)" for babies and the adjacent café space with floor cushion is for adults to stay on the same eye level as the children.
These areas are gently divided by the houses, letting visitors to spend time while feeling each other's presence as each area is connected with the whole naturally.
"Mama smile" is a place where adults can watch over children playing freely in peace, and it is hoped that the children will build up the rich sensibility in the space full of colors.
concept : dancing bubbles
It is a designated facility providing nursing care services for the elderly. Refurbishment took place in the lounge area and cafeteria, where these spaces are intended to bring family together and creating a warm and friendly atmosphere.
In the lounge area, colorful bubbles are dancing in the air above chairs and sofas colored in shades of green, which give image of green grass and soap bubbles floating in the park on sunny days. These bubbles are in the form of 45 mobiles consisting of 225 spheres in 15 colors creating gentle circular motion in the air. The lounge connects to the cafeteria, weaving workshop, and other spaces, inviting visitors around. The colorful mobiles are visible from the cafeteria through the floor to ceiling height white box shelves, which also divide these spaces. Although being inside, the visitors are able to feel the essence of nature, such as the green, the sky, and the moving wind, being absorbed in the gently dancing bubbles forgetting all about the time. Invited by the colorful dancing bubbles, facility users and their families naturally come together, read books, drink coffee, and spend their own time in their own ways in this friendly and comfortable environment.
2003 - 2014
142 studios completed throughout Japan
ABC Cooking Studio operates more than 140 studios throughout Japan that offer a variety of cooking classes. In an effort to create a brightly lit, enjoyable cafe-like space that departs from conventional ideas of what a cooking studio ought to look like, eight colors were used for the facade, while pieces of furniture were scattered throughout the interior. The result is a playful space that conforms perfectly to ABC's philosophy of helping to create "smiles on faces at dining tables throughout the world". The interiors of these studios have successfully created an easily recognizable brand image that is immediately evident from the facade, winning much positive feedback.
2005 - ongoing
25 studios completed throughout Japan
This is kids' version of ABC Cooking Studio where 4 -12 year old children learn the basics of food. Decorative details such as pink sinks and crescent moon shaped tables are fun and even functional. Tables and stools, carefully designed in children dimensions, are placed at random to generate dynamism into the space.
The blue sky between buildings, the pockets of green in the park on the street corner, and the colorful glittering neon at night. These are what we capture during our everyday life in cities. Travelling also gives us different snapshot from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind. These sceneries from our experience are captured into rectangular frame, and then rhythmically spread in the space to create a joyful and heartwarming store.
The captured pieces are modularized into blocks of 800mm x 160mm. These modules are then used to design displays, fixtures and mirrors.
Different heights of these rectangular blocks create rhythm in the space which gives a sense of playfulness. This changes the ordinary way of shop displays, which are often too systematic. The design has focused on flexibility, such as the movable display blocks, with the exception of wall mounted display, and the colors representing sceneries can be changed along with the seasons.
concept : ito (thread)
Second and third floor spaces of the Clinical Research Center for Medical Equipment Development (CRCMeD) at Kyoto University Hospital. These two floors, occupied by Canon Inc. and Kyoto University, will become the future site for projects developed in collaboration between people lending their expertise to research initiatives and a great number of supporters. The thoughts of each of these people working in various fields will come together in this space, bringing together a convergence of knowledge and skills that will create new possibilities. The design expresses the invisible "threads" that connect each of these different thoughts to one another, just like how threads are spun together to create a strong, supple fabric. Specifically, ito (Japanese for "thread") is used as a motif that would bridge the second and third floors of this research center, designing a space that came together in a single, massive flow. Just like how new possibilities emerge out of encounters between people, a spectrum of different colors appear at the junctions between threads, creating chromatic combinations that resemble landscapes: field green, sky blue, light cherry pink, snow white, dusky orange, and white horizons.
TBC is the largest group of colleges in the northern Kanto region. This project was a commission to design a new professional cooking school located in Utsunomiya. The concept was to create "spaces for learning that would excite and stimulate the five senses". Symbolic colors and hues associated with particular foods were extracted from this space for learning about food and cuisine, and incorporated into its design. Four thematic colors, each in five tones, were used on each floor of the building. The first floor was turned into a multi-colored space incorporating all the shades used on the second through fifth floors, transforming it into a lively and animated hub where students can go back and forth, as well as gather together. Colorful lobby chairs were placed in the first floor entrance hall, which constitutes the public face of the school. These chairs create a dynamic series of colored lines that seem to flow in a continuous stream from the reception area to the demonstration room. The gradations of similar hues and square motifs used on the interior walls give students the sensation of strolling through a series of light, nimble rhythms and colors.
Bluberi is a health-conscious frozen yoghurt brand founded in Washington, DC. As a result of the brand's expansion, we were commissioned to handle the design of the store's concept and the interior scheme of Bluberi's second shop, located in Stonebridge, Virginia.
In line with the basic "delicious, fun, and healthy" theme, we decided to project an image of the brand that would be memorable and far-reaching, in line with Blueberi's future expansion plans.
The interior of the shop features an image of a blueberry tree with its strong branches extending outwards, seemingly bursting with energy and laden with juicy blueberries in 13 colors- the fruit for which the store is named. We also selected lighting fixtures and furniture that called to mind the round, plump shape of the fruit, giving the whole interior a cohesive look.
In keeping with the image of a frozen yoghurt store that uses only non-fat, healthful ingredients, we made a special effort to select appropriate materials for the interior, opting for only translucent colors and Benjamin Moore paints that contain no harmful organic components, for instance.
Blueberry tree motifs were also used for the store's website, cards and other promotional materials, and the colors of the logos were changed according to the spatial design of certain areas. Collectively, these details helped to create a total brand image for our client.
concept : square
This project sought to create a whole new look that refreshes the current image of this financial institution. For their new 43rd branch, we redesigned not only the interior, but also Sugamo's brand image, including its facade, logo graphics, signage and brochures. The key concept revolves around squares - besides incorporating square shapes, the building was conceived as a sort of public square where people gather. The colors of these squares play an important role: the logo on the facade of the building features as many as 24 colors visible from the main street, becoming a symbol for the area. These colors welcome customers as they enter the building, continuing on the inside and serving as natural dividers between lobby, meeting space, ATM and so on.
Interior renovation project for an apartment complex: Worthy of note are the movable shikiri shelves, double-sided cabinet partitions.
These 'shikiri' shelves achieve both "the open plan interior" and "abundant storage space". The shelf boards come in a range of colours and the shelves can be moved freely.
The interior evolves as the "children' space", "work space" or "living space" as the children grow, instead of being confined as "room units". This is an apartment that lets a family communicate naturally beyond the conventional concept of time and space.
ABC ground is the new head office of the ABC Cooking Studio: The design concept for the office was the "ground" for generating new ideas.
The Ground consists of four stages; kitchen/dining room, living room, private area and seminar space. On stage, lively recipe creation and tasting sessions unique to ABC Cooking Studio are performed. One large space has been divided by the four stages with the remaining space serving as the link between each stage where staff can chat and relax.
concept : touch the COLOR
Office and showroom for Nakagawa Chemical Inc., a famous maker for their adhesive "colored films" products. Over 1100 different colored film samples are displayed in acrylic furniture making beautiful colors float in the space. Samples could be experimented in large scale with moveable transparent glass partitions and under different lighting conditions using as many as 48 light boxes (incandescent, fluorescent, and LED) installed randomly on the wall.
2006 - 2014
Bodies is a women-only fitness studio located in various major cities across Japan. Ceiling-hung shikiri partitions using felt, inspired by the traditional Japanese noren and kabeshiro screens, hide or show the training circuit equipments as needed and create a highly tactile experience throughout the open space.
bridal salon and beauty school
Lunch Vacation is a new brand created by a famous Japanese company. Lunch Vacation is known for its fresh and delicious Bento "lunch boxes". Emmanuelle designed the interior and exterior of their very 1st shop opened in Kanda, Tokyo.
As opposed to the typical Bento shops -rather dark and humble, she created a brand new image which targets "women" as their main customers, colors representing a variety of lunch box menu and the fine materials giving a healthy ingredients image.
After the Kanda shop has opened, she designed the 2nd and 3rd shop which later opened in Tokyo.
The French Language School- Ecole Sympa stands right on the Marronnier Street of Ginza, famous shopping area in Tokyo.
For this project, Emmanuelle designed a very long furniture which separates the public space and the studying space. This original furniture which holds 17 differently colored boxes works well in the space -things can be stored from the both sides.
There are three small class rooms -each with a different color theme to match the main color, white.
Emmanuelle named the clinic "The Magic Forest" because it was located on the floor called "the Forest Floor" in the building. The clinic liked it so much that they continued using it as an official name.
She made the Magic Forest Clinic turned into a practical and yet visually satisfying clinic in hopes to demolish the typical medical space look. The space 50m2 is divided into two –the waiting room and the medical area by the 1m90cm high opaque colored wood partitions.
In order to give a flexible dividing method in the medial area, she made 12 sliding partitions which function as a temporary wall. They create open space and sometimes provide some small private rooms depending on its use. The each partition has transparent area from the bottom up to 50cm high –letting the sun light come inside the clinic.