Shinjuku Isetan & Nihombashi Mitsukoshi Department stores
Issey Miyake commissioned Emmanuelle to handle the set design and art direction for their event, Bloom Bloom Bloom.
Inspired by spring flowers in bloom and Issey Miyake's newest incarnation, this event was held in conjunction with the launch of Bloom Skin, Yoshiyuki Miyamae's first collection since joining the branch as their new designer. The event took place at both Isetan's Shinjuku branch and Mitsukoshi's flagship store in Nihonbashi.
These "stick flowers", with their straight lines and contours, were conceived as a contrast to the translucent designs of the soft, flowing pieces in this collection. Each measuring 1.4m across, these vibrant and colorful flowers were deployed as both three-dimensional sculptural pieces and two-dimensional graphic motifs, giving the overall impression of a stage "in bloom".
Stick Flower represents an extension of sticks, a series of display windows produced for Issey Miyake's three Aoyama outlets in 2010, as well as toge, an installation that was exhibited at DesignTide Tokyo in 2011.
For Bloom Bloom Bloom, Issey Miyake also commissioned us to design logos and outdoor signs for the department store. The Stick Flower motifs were also used in a series of limited edition T-shirts and package designs for accessories and products.