April 4-10, 2018
BAO BAO ISSEY MIYAKE
POP-UP EVENT "CLOUD"
Hankyu Department Store
Umeda Main Store (Osaka)
BAO BAO ISSEY MIYAKE 's pop-up event was held at Hankyu Department Store Umeda Main Store, where Emmanuelle created a space full of colors with a sense of joyful spring in the air.
Flowers of the trees are brightly blooming and floating - the concept is "blooming sky".
Small triangular papers are simply folded to form flowers, which are suspended from the top of seven trees lined up in the front of the rectangular space. Colors of flowers change gradually from white to yellow, pink, brown, green, blue, and purple, to create a gradation of 100 colors floating in space. Under the colorful volume of flowers, tote bags are placed in line with the colors of the flowers above. The falling petals are collected in the transparent acrylic stands, accentuating the color of tote bags.
In this pop-up event, visitors can choose the handle from 13 different colors to customize with the standard white prism series tote bag. It became a special week of finding favorite colors inside the space full of blossoming colors.