for Tokyo Nishikawa
In collaboration with the leading bedding manufacturer of Japan – Tokyo Nishikawa, which celebrated its 450 anniversary this year, Emmanuelle developed a new colorful bedding brand "yurariro".
Under the joint development with the famous production area of towel products in Japan - Imabari, Emmanuelle designed six types of next-generation summer blankets, focusing on colors and comfort (Summer blankets (resemble a large towel) are popular items in Japan, simply because they are light weight and washable.).
Along with the design quality, some concerns from users such as "difficult to dry after wash" and "piles falling out", were solved one by one by through knowledge and skills of artisans, improving the overall performance.
In addition to summer blankets, 4 variations of light "futon"(bedding) were also designed and manufactured in Japan.
With the concept "Touch colors in peace, see colors in joy. Wrapped in dancing colors, sleep comfortably in a colorful dream.", the new brand wishes to provide a comfortable and colorful sleep for spring and summer.