Bluberi is a health-conscious frozen yoghurt brand founded in Washington, DC. As a result of the brand's expansion, we were commissioned to handle the design of the store's concept and the interior scheme of Bluberi's second shop, located in Stonebridge, Virginia.
In line with the basic "delicious, fun, and healthy" theme, we decided to project an image of the brand that would be memorable and far-reaching, in line with Blueberi's future expansion plans.
The interior of the shop features an image of a blueberry tree with its strong branches extending outwards, seemingly bursting with energy and laden with juicy blueberries in 13 colors- the fruit for which the store is named. We also selected lighting fixtures and furniture that called to mind the round, plump shape of the fruit, giving the whole interior a cohesive look.
In keeping with the image of a frozen yoghurt store that uses only non-fat, healthful ingredients, we made a special effort to select appropriate materials for the interior, opting for only translucent colors and Benjamin Moore paints that contain no harmful organic components, for instance.
Blueberry tree motifs were also used for the store's website, cards and other promotional materials, and the colors of the logos were changed according to the spatial design of certain areas. Collectively, these details helped to create a total brand image for our client.